March 15, 2014

From 24 Oras to 10 Years

FROM 24 ORAS TO 10 YEARS
-ryandgreat

gma-7's news programs have gone through many experiment-of-sorts in the 90's

on 1995, saksi was the primetime newscast of gma-7,

led by mike enriquez, karen davila and later on mel tiangco

on 1998, mike enriquez joined the latenight newscast gma network news and its longtime news anchor vicky morales

latenight newscasts on tv are traditionally in english

but the mike-vicky tandem tried the use of taglish and later on becomes straight tagalog that also pioneered stand-up news delivery

this paved way for many innovations then,

the mike-vicky tandem in a way succeeded on the following year

the original anchor of saksi, mike enriquez returned to primetime newscast saksi, with vicky morales


and mel tiangco had her own solo newscast titled frontpage: ulat ni mel tiangco on latenight timeslot

 
Youtube
July 2001| Mike and Vicky tandem of Saksi primetime! (Youtube)

 
GMA-7
2002 | Saksi Gold Medal (photo: GMA-7)

 
24 Oras - 2008 (photo: GMA-7)

 
GMA-7
2002 | Mike Enriquez for Saksi latenight (photo: GMA-7)

 
August 2001 | Frontpage: Ulat Ni Mel Tiangco - 2001 latenight

 
September 2003 | Frontpage: Ulat ni Mel Tiangco

 
October 2003 | Mel Tiangco and Mike Enriquez for Frontpage (2003)

 
Pilot episode of 24 Oras - March 15, 2004

 
March 2004 | billboard of 24 Oras at EDSA

 
Mike Enriquez and Mel Tiangco on 24 Oras pilot episode



this brought a significance change in tv news programs and the battle of latenight newscasts has never been the same since then

abs-cbn's longtime latenight newscast, the world tonight was replaced by

pulso, aksyon, balita and later came many latenight tagalog newscasts that competed with frontpage: ulat ni mel tiangco


and the ratings has improved and favored the latenight timeslot of gma-7

and i think that prompted frontpage: ulat ni mel tiangco to move to primetime and exchanged timeslot with saksi on july 2002

the tried and tested mike-vicky tandem returns to the latenight newscast fore with saksi

and at that time, saksi won a gold medal at the new york festival

on 2003, i noticed of some experiment, mike enriquez and jessico soho would normally subbed for mel tiangco


and then it wasn't too long when gma-7 put together their veteran news anchors as front line for a new primetime news program,

on 15th march 2004, exactly 10 years ago, gma-7 launched 24 oras with mel tiangco and mike enriquez as the tandem to beat

with its slogan pinakamalaking balitaan sa telebisyon

but we all knew that tv patrol was the viewers choice in the last decades!

and it's amazing how 24 oras scored and broke that stranglehold months later after its launch

this exactly was the subject matter of my college thesis,

that, well, earned a good grade and reputation

some the factor that attributed and pulled-up the ratings of 24 oras could be the inclusion of extra challenge to primetime

and that the reality-based format programs were popular then and the emerging success of fantaserye genre mulawin and encantadia

in the nielsen survey on 2004,

24 oras scored a 25.65 percent household ratings while

tv patrol's ratings is at below average of 19.8 percent

on the other hand on november 2004 tv patrol was relaunched as tv patrol world with its new anchors, karen davila and ted failon

it scored a initial ratings of 22 percent while

24 oras had 33 percent

the tandem of mike enriquez and mel tiangco is huge!

they're the veteran news presenters and known to be as the most credible broadcast journalist of gma-7

its one of the greatest advantage for the newscast

that eventually led a wide margin against tv patrol or tv patrol world

in the course of 10 years i've had an opportunity to work with pia guanio for the noontime show eat... bulaga!

and a very short stint at gma public affairs and now i am a news field producer for tv5

congratulations 24 oras! and 10 years later it feels that my study is still relevant to this day!

1 comment:

  1. Hello, can I ask for your contact/email?

    ReplyDelete