-ryandgreat
on its 4th year, colegio de san juan de letran and the domincan media board, thru adspeak,
seek to promote values advertising in order to push for advertising in any medium that could change the landscape of promoting, selling and advocating
as a venue to advocate values advertising, this year, colegio de san juan de letran and the college of the liberal arts, sciences and education with communication arts area and the dominican media board
will organize a full-day activity that shall encourage both advertising professors and students to re-look at what really the present set up and try to pitch to answer the “values needs” of our society
adspeak is an annual student convention and this year includes advertising competition on values advertising
in line with this we are inviting your school to participate in our annual adspeak,
-entries must be in, on or before February 22 at Colegio de San Juan de Letran.
-the seminar/competition is on February 24, registration starts at 8:30 AM
-resource speakers are recognized pillars of advertising industry
-confirmed speakers
czar virina - president and creative director a-team new york
yoly villanueva-ong - group chairperson campaign and greys
please contact:
Ryan Soyosa
(Head, Adspeak Promotions, Vice Chair, Letran Integrated Media Organization)
09272424201
02 5250398
adspeak.50webs.comadspeakletran@yahoo.com
seek to promote values advertising in order to push for advertising in any medium that could change the landscape of promoting, selling and advocating
 |
| Februrary 2006 | Adspeak 2006 |
as a venue to advocate values advertising, this year, colegio de san juan de letran and the college of the liberal arts, sciences and education with communication arts area and the dominican media board
will organize a full-day activity that shall encourage both advertising professors and students to re-look at what really the present set up and try to pitch to answer the “values needs” of our society
adspeak is an annual student convention and this year includes advertising competition on values advertising
in line with this we are inviting your school to participate in our annual adspeak,
-entries must be in, on or before February 22 at Colegio de San Juan de Letran.
-the seminar/competition is on February 24, registration starts at 8:30 AM
-resource speakers are recognized pillars of advertising industry
-confirmed speakers
czar virina - president and creative director a-team new york
yoly villanueva-ong - group chairperson campaign and greys
please contact:
Ryan Soyosa
(Head, Adspeak Promotions, Vice Chair, Letran Integrated Media Organization)
09272424201
02 5250398
adspeak.50webs.comadspeakletran@yahoo.com
ADSPEAK COMPETITION MECHANICS
1. The AdSpeak print ad competition is open to
all student delegates of AdSpeak 2006.
2. The competition has 2 categories:
a. “Order of Preachers – Vocation” for
participants belonging to a Dominican
school
b. “Order of Preachers – Collaborators” for
participants belonging to a non-
Dominican school
3. A Creative Work Plan or advertising strategy
has been formulated for each category.
Participants’ print ad entries must be faithful
to the strategy of the particular category
assigned to them.
4. All entries must be in “clean compre” form
and digitally printed in photo or glossy
paper. Size must be 10”x15” (mini poster
size) or A3.
5. Deadline for submission of entries is
February 22, 2006. The office of Letran’s
Communication Arts chairperson will receive
the entries.
6. A selected panel of judges from the
advertising industry and the Dominican
Media Board will pick the winners of their
choice based on the following criteria:
ü Strategy – 30%
To be on-strategy, the print ad campaign must be able to adhere to the given advertising strategy.
ü Big Idea – 30%
The Big Idea is a meaningful concept that delivers the intended message to
the target audience. To be effective, it has to be relevant, realistic and
differentiating.
ü Execution – 40%
The execution is the way the ad was presented – copy and visuals. It is the concrete dramatization of the big idea. It has to be impactful and attention-getting.
7. One winner will be chosen for the “Order of
Preachers – Vocation” category. For the
“Order of Preachers – Collaborators”
category, one winner will likewise be
selected. The entry with the highest average
score for each category wins the
competition.
8. The creators of the winning entry will receive
an AdSpeak 2006 trophy.
9. Judges’ decision is final.
10. Winners will be announced and awarded at
the culmination of AdSpeak student
convention on February 24, 2006.
=================================================
Dominican Province Philippines
all student delegates of AdSpeak 2006.
2. The competition has 2 categories:
a. “Order of Preachers – Vocation” for
participants belonging to a Dominican
school
b. “Order of Preachers – Collaborators” for
participants belonging to a non-
Dominican school
3. A Creative Work Plan or advertising strategy
has been formulated for each category.
Participants’ print ad entries must be faithful
to the strategy of the particular category
assigned to them.
4. All entries must be in “clean compre” form
and digitally printed in photo or glossy
paper. Size must be 10”x15” (mini poster
size) or A3.
5. Deadline for submission of entries is
February 22, 2006. The office of Letran’s
Communication Arts chairperson will receive
the entries.
6. A selected panel of judges from the
advertising industry and the Dominican
Media Board will pick the winners of their
choice based on the following criteria:
ü Strategy – 30%
To be on-strategy, the print ad campaign must be able to adhere to the given advertising strategy.
ü Big Idea – 30%
The Big Idea is a meaningful concept that delivers the intended message to
the target audience. To be effective, it has to be relevant, realistic and
differentiating.
ü Execution – 40%
The execution is the way the ad was presented – copy and visuals. It is the concrete dramatization of the big idea. It has to be impactful and attention-getting.
7. One winner will be chosen for the “Order of
Preachers – Vocation” category. For the
“Order of Preachers – Collaborators”
category, one winner will likewise be
selected. The entry with the highest average
score for each category wins the
competition.
8. The creators of the winning entry will receive
an AdSpeak 2006 trophy.
9. Judges’ decision is final.
10. Winners will be announced and awarded at
the culmination of AdSpeak student
convention on February 24, 2006.
=================================================
CREATIVE
WORK PLAN
1.
Essence of Dominican
Province Philippines
A deeply spiritual, religious and doctrinal life; a
fraternal life in
the community; liturgical life in choir and sanctuary;
a living faith and ardent love of God and neighbor.
2.
Who should the advertising talk to?
Male/female, 15-30 years old, devoted Catholic.
Reformer mindset; desies social betterment. Feels he/she has a vocation, is
considering becoming a priest or nun.
3.
Why are we advertising?
To create awareness on the Dominican Way Dominican Province Philippines
To attract men/women to join the religious vowed life
as a Dominican Priest/Nun.
4.
What does the target audience now think/feel about the Dominican?
I think that the Dominican are a religious order of
priests and nuns who are running prominent Catholic schools like the University of Sto Angelicum
College
5.
What message should the advertising communicate?
The DOMINICAN
PROVINCE PHILIPPINES
6.
Mandatories
Official logo of the Dominican Province Philippines
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