June 04, 2007

Sem In Are

SEM IN ARE
-ryandgreat

hellow first week of june! oh how i've missed going to school!


but truth of the matter is, back then, this is the month that i don't look forward to! especially in elementary days and high school!

but i remember getting really excited every year of my college years!

in college i've had the opportunity to be involved in many school seminars not only in letran and outside letran

representing my school in various national conferences

and later on becoming one of the pioneers for the adspeak annual advertising seminar for advertising and communication students


@ryandgreat
January 2003 | Vision 2020 program and itinerary guide
@ryandgreat
January 2003 | our workshop resolution
on january 2003 i was selected as one of the student-leader to participate in the first ateneo de manila university-harvard project for asian and international relations national forum held at the ateneo de manila university

only few students were selected for this

the process of screening include a written essay about sustainable development of our country

representation came from all over, students from feu, de la salle, ua&p and other universities nationwide that had their own representative

Vision 2020: Designing the Blueprint for Philippine Sustainable Development

there were breakout sessions with leaders from the academe, industry and government officials

who impart insights and experiences that will enable solutions and understanding

there were five clusters:
the politics: a critical perspective on philippine democracy
the economics: resolving the philippine gnp equation
the business: thinking big, starting small, 
culture and society: tatak pinoy, what will it mean to be a filipino in 2020?
health, environment and technology: living it up until 2020

i'm with the politics cluster and that our discussion focused more on the voting system and the political dynasties and all

we've had a more than back and forth critical deliberation on the persisting issues of politics and shared creative ideas with each other in our various discussions with our resource speakers,

oh we had senator miriam defensor-santiago and kit tatad where they gave their own insights and later on we listed things on how to resolve some issues and made our own resolutions

meanwhile in my school, we organized the annual

Adspeak: A Student Convention on Values Advertising it's spearheaded by advertising lecturer ms. eleanor agulto


@ryandgreat
my Adspeak badge 

this is where we invite some of the prominent advertising people that are movers and shakers in the industry and they share their insights in advertising

on its first year as a national convention,

we invited emily abrera of mccann ericsson and minyong ordonez chairman of basic advertising and later on we had david guerrero of bbdo guererro

i headed the promotional campaign for adspeak in 2003 and 2006

where i am in-charge mostly for the information dissemination of the event, writing and sending press releases for radio, tv, print and on-line and coordination to student leaders of different universities

and as part of the letran integrated media organization for the school year 2005-2006 we organized these seminars:

TV Documentary Seminar

26th January 2006 | Mabini Hall

howie severino, is one of the hosts of gma-7's i-witness an award-winning tv show in the last 6 years on tv!

he's the sole speaker of the day and that he gave description of what a documentary is and its present condition

he said documentary is one subset of news and public affairs and a tool for journalism

he also stressed that it's important to keep in mind the goal of journalism which is to make the important interesting and relevant and should always be attention-grabbing

he then presented some his documentaries, the he added that the level of skill, presentation of a good story and the different approaches are the key factors of a documentary. 



Media Management
31st January | TVS

jim libiran of abc5 is the guest speaker, he started to create a group activity for the students to conceptualize a news and current affairs program to include budget for the entire expenses of the show

he also identified the differences between a station-produced programs and a co-produced program and a blocktime program

he said that planning is important in having a good budget for a program where producing a quality program should have fewer expenses.


Broadcast Practices:
6th February 2006 | TVS

director wenn v. deramas is a popular tv and film director of abs-cbn. his works includes tv series: mula sa puso, marina and hanggang sa dulo ng walang hanggan

he said graduated at ust with a degree of hrm and began his career as a waiter and then a production assistant in tatak pilipino

he said that work values such as determination and punctuality are important factors and the brainstorming, casting and planning of the production design is also important discussion among tv shows

he also gave a quick overviwew on the programming and staffing where staffing has creative and production

he also gave some some helpful points in directing that the motivation of an actor begins in the story conference that the time management skills helps a lot in the broadcasting industry and the more characters being added in the story to stretch the script


Some Hidden Truths In Advertising:
8th February 2006 | Quezon Hall

marie grace garci is on of the speakers of the seminar where she discussed more on radio and print ads and gave some pointers in creating a radio ad from voice characterization to content

joselito ortega is the chairman and chief executive officer of brand land where he presented some humor-based tv ads from 100 best tv ads in the world


the most important note he shared is according to him getting notice is the primary rule in advertising